A powerful storytelling tool that uses 360° animation or filmed footage to move users to a location, scenario or story of your choice.
Use cases
I have an important message to tell, and want to impact a large audience.
A 360° video – especially in VR – lets your audience experience a story through someone else’s eyes, for a more personal and impactful perspective.
I want to show my audience a location or scenario that is hard to display in the real world.
With virtual environments and characters, your 360° experience can take place anywhere you want. Even in the past, the future, or a fictional location.
I want to highlight an exciting part of my organization without much hassle.
With a 360° animation, your stories no longer have to be told with a physical visit, so you don’t have to worry about downtime or safety restrictions.
I strive to make my visitors’ experience more impactful or memorable.
The 360° perspective plays into users’ emotions by putting them right in the middle of the story, so it feels like they’re really there.
Examples we’re proud of
Philips Sleep VR
We created an immersive 360° animation for Philips that conveys the effects of sleep deprivation. The cinematic puts users in the role of a driver who suffers from chronic sleep deprivation, and allows them to experience the effects it has on driving habits firsthand. It proved an effective way to raise awareness of dangers that may, at first glance, appear innocent, and was used to emphasize the relevancy of Philips’ SmartSleep products that launched in 2018.
”A 360 cinematic captures the full attention of visitors. They are immersed into your story in the blink of an eye.
Curious?
Wittenstein 360
The Wittenstein Time Centre in Estonia asked us to create a time machine. Not in a DeLorean, but in a motion simulator crafted by Motor OÜ. Syncing the motion simulator to our 360° VR cinematic allows visitors to fly through major inventions between the years 1800 and 1900 – and witness a slice of history with their own eyes and ears. The end result? An innovative and visually striking way to expand upon their museum experience, giving visitors a chance to learn about different eras in human history in a memorable way.
”An immersive experience that combines motion and visuals to let visitors experience history in a personal and engaging way.
Curious?
Possible applications
VR experiences
Give users a truly immersive experience with virtual reality. With the ability to look around and interact with the virtual environment directly, it feels less like they’re watching a video and more like they’re playing a role in your story.
Online videos
Publish 360° videos directly on your website, social media, or online platform. A great way to enrich your branding, complement your marketing campaigns, or even highlight themes internally within your organization.
VR attractions
Combine the best of both worlds and complement physical museum exhibits, attractions or rides with virtual reality. This way, you can let visitors walk, ride, or ‘fly’ through any scenario or environment imaginable.
How does a 360° video work?
360° videos are flexible in both production and usage. They can be recorded in the real world using a 360° camera, or animated virtually – from scratch or by using pre-existing 3D models. Whether they’re animated or filmed, 360° videos can be experienced in one of two ways: in VR for a truly immersive experience or as a more accessible video format for easy embedding and sharing. You can choose whatever option you prefer, or offer both to let your audiences make that choice themselves.
Benefits
Are you convinced?
Try it out yourself!
Or discuss your ideas with us.
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