Why create a 2D animation?
As a promotional video
‘I have an important message to tell, and want to impact a large audience.’
An animated promotional video can be a great way to enrich your brand, complement your marketing campaigns or highlight internal themes within your organization. A 2D animation lets you tell your story or highlight a product in a dynamic way, and is also easy to share on your website, social media or online platform.
‘I have complex information that I need to present in a clear and accessible way.’
Explanation animations, or ‘explanimations’ for short, can help you simplify complex material and make a large quantity of information more accessible. They use many of the same principles as infographics: combining numbers, text and design to make information easy to understand and snackable. An effective way to share knowledge and information.
As digital signage
‘I want to share information in a clear and stylish way at a physical location.’
With animations at your physical locations you can tell a story, share messages or convey information in an understandable way. This can be done in different ways. For example, with narrowcasting on TV screens or as part of informational stands. Either way allows you to grab the attention of the audience and really let them take in your story.