A flexible storytelling tool to highlight themes or explain complex information, online or as signage on a physical location.
Why create a 2D animation?
As a promotional video
‘I have an important message to tell, and want to impact a large audience.’
An animated promotional video can be a great way to enrich your brand, complement your marketing campaigns or highlight internal themes within your organization. A 2D animation lets you tell your story or highlight a product in a dynamic way, and is also easy to share on your website, social media or online platform.
As explanimation
‘I have complex information that I need to present in a clear and accessible way.’
Explanation animations, or ‘explanimations’ for short, can help you simplify complex material and make a large quantity of information more accessible. They use many of the same principles as infographics: combining numbers, text and design to make information easy to understand and snackable. An effective way to share knowledge and information.
As digital signage
‘I want to share information in a clear and stylish way at a physical location.’
With animations at your physical locations you can tell a story, share messages or convey information in an understandable way. This can be done in different ways. For example, with narrowcasting on TV screens or as part of informational stands. Either way allows you to grab the attention of the audience and really let them take in your story.
What are the benefits of a 2D animation?
Tell your story in a unique and understandable way
With a 2D animation you can tell your story in a completely different way, tailored to your your organization. Moreover, it is a very effective way to make complex information easily understandable.
Add a human touch to your content.
With hand-drawn or custom-designed characters you make your story human and accessible. Whether it’s a nice and recognisable mascot for your brand, or a realistic persona that your target group can fully empathize with.
Repurpose the designs.
The 2D components that we create for the animation can be flexibly reused. For other animations or as static images, for example. By using the same style elements, visual language and characters more often, you create a consistent appearance that connects your channels.
Share your animations on various channels.
A 2D animation is very easy to share. Publish the 2D animation as part of a social media post, embed it in your website, or share the URL via a digital platform of your choosing.
Save time and costs on live-action shoots.
Instead of using live-action actors or having to pause complex business processes for your shoots, you can visualize your scenarios completely with 2D animations. So it’s an accessible source of information for your audience, and also an accessible solution for your organization.
An example we’re proud of
We collaborated with Glance & Vision to create a unique information installation for the Dutch Design Foundation: the Embassy of Mobility Cube. This cube combines signage, construction and digital display to create an eye-catching presentation tool. Its large, yet open design invites people to walk over and check it out. Our animations visualize how cars changed our infrastructure and our lives, while also showcasing exciting new smart mobility concepts. They are visible from all sides, so groups of people can take a glance without blocking each others vision.
This project was nominated for the Sign+ Awards in 2022, and praised by the jury for its functional yet appealing design.
