VR as a supportive role.
During the design evaluations, NS didn’t utilize Virtual Reality as their primary goal, but rather used it as a supportive tool. By combining our virtual experience with existing research tools like questionnaires, VR could retain its supportive function in a more extended research programme.
Determing the research
Together with the Dutch Railways and research agency Goudappel Coffeng, we have designed a number of research cases and determined all elements that would be perfect to test in Virtual Reality. In order to draw meaningful conclusions, a complete user experience has been worked out.
Taking the stress away
In addition to the development of the VR experience, we were able to take the stress away from the research team. For example, the Enversed VR Center was used as a custom-made research lab. We also provided professional VR operators so that every researcher was able to fully focus on user behavior.
After the research programme, we were able to export participant behavior as one heat map. Visualizations like these allow for a quick and easy way to see how the interior designs have been reviewed. In the end, our data was implented into an advisory report, which served as the foundation of the new train interior designs.
Explore our work
From instructive virtual trainings to memorable game experiences, Enversed Studios is the perfect partner for your organization.