Why create a research or validation tool?
As VR research simulation
‘I have an idea or design that I want to validate before working on the final product.’
With VR you can let important stakeholders or test groups observe and try out your product. This way you can collect valuable feedback from users to perfect your product, while also involving your target audience personally in the development process.
As prototype visualization
‘I want to gain support for my designs among important stakeholders.’
Interactive visualizations enable you to simulate your product or location virtually. This allows you to generate interest and collect feedback without needing a physical prototype. What’s more, you can show a virtual prototype remotely to anyone in the world, without travel or transportation costs.
As virtual testing environment
‘I want to improve a product or location based on substantiated information.’
In simulations with customizable components, stakeholders can experience different variants of your product or environment. This is a great way to A/B test without the need for physical prototypes, or to experiment on the spot with different setups and combinations. This way you can determine with more certainty how you can best improve the product or location.